Marketing has changed. Your customer is in control; you are not. Businesses must adapt to this new reality.
Traditional marketing and advertising have reigned for decades, but they are no longer the only way, or even the best way, to reach your customers today. Today’s consumers don’t want advertising hijacking their attention. They want effortless experiences served up to them, guiding them through daily life and solving their problems. They want magic.
Meeting these expectations is the only way to differentiate yourself from your competition. To stand out now, brands must be remarkable. So stop interrupting, and instead invite your user to have a singularly personal experience and provide them with services that will improve their life. Marketers must recognise how mobile is different from other mediums, and use mobile engagement to form deeper, more meaningful relationships with their customers.
HOW IS MOBILE DIFFERENT?
• It’s always with you.
Mobile provides the power to reach a user anytime, anywhere. No one wants to be sold at all times. Considering when to message your customers is crucial.
• It’s more personal and utility-driven.
Mobile devices have become the “remote control” for our lives. Our devices are extensions of ourselves, and people manage all the most personal aspects of their lives with them, from communicating with friends and family to being their first stop for news, gossip, socializing, banking, investing and more.
• Consumers have unprecedented control.
They can uninstall your app with a couple of touches. There are millions of apps and the switching cost has never been lower. Add to that, consumers control which apps can send them messages, and which cannot.
All these factors combine to put us at a crucial moment in the history of marketing. In this shifting marketing landscape, brands must adapt or be left behind.
Please whatsapp at +65 87428153 if you want to develop a mobile apps to reach out to new and existing customers!