Instagram Engagement Plan to Increase Followers Organically



  • Over 5 million businesses worldwide tell their stories at the centre of visual discovery.
  • Over 700 million people worldwide use Instagram every single month.
  • Over 400 million people worldwide use Instagram every day.
  • 80 per cent of Instagrammers follow a business on Instagram.
  • 250 million+ Instagrammers use stories every day.

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Instagram is a mobile photo-sharing app and social network created in 2010 by founders Kevin Systrom and Mike Krieger. In 2012, Facebook purchased the service for $1 billion.

Instagram is photo- and video-centric, so users can edit and post images and short videos, record Instagram stories, and go live with video.

Instagram stories

New to the Instagram platform are disappearing pieces of content, including photos and video. These capabilities include Instagram Stories, posts that disappear after 24 hours.

At the top of your home page is a horizontal bar featuring photos of people you follow and one for yourself that has your profile photo with a plus sign. When you select the photo of yourself, it opens another screen, with the option of live video, an option called Normal (which takes a photo), Boomerang (which creates a GIF) and Hands-Free, which records a video without requiring you to hold down the record button.

You also have the option to draw on the photo or video with the pen icon on the top right, add stickers with the sticky-note icon, or add text with the “Aa” icon. To add more content to your story, click the camera icon located on the top left.

These features are very similar to those on Snapchat, so if you’re familiar with that platform, it should make it much easier to navigate the extra features on Instagram.

Give buyers a sense of the bigger picture

The desire to buy doesn’t come from a merits of a single object – we are compelled to make a purchase in order to live the lifestyle that a product or service promises to give use. We buy a large tote, not just for the practicality, but to feel part of the fashion brat pack currently sporting the signature style about town.

Instagram allows you to give customers a sense of the bigger picture in which you product or service sits, whether it’s your latest beverage captured on film in the hands of the latest ‘it’ girl or creatively snapped in a flat lay with other items you know your consumer aspires to own. Your Instagram feed is a visual storyteller, a storyboard of how your business can benefit your followers’ lives.

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You will get the following engagements. There will be a minimum of  500 engagements.

  • Follow
  • Like
  • Comment

Instagram Engagement increases your Instagram Followers.

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