Use these facebook adverts best practices to help increase clicks on your adverts and sales from your website.
- Image: The images you choose have a big impact on how people respond to your adverts, particularly in News Feed
- Headline: A good headline grabs people’s attention, but also tells them what the advert is about
- Text: Tell people a bit more about your URL. Make sure you clearly explain what you’re promoting.
- Call to action: Include a call-to-action button, like Shop Now or Sign Up to tell people what you’d like them to do
- News Feed link description: Tell customers where they’re clicking to and what to expect once they get there