While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 6 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging.
1. Photo posts get 39% more interaction
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.
2. Shorter posts get 23% more interaction
Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can even get up to 66% more engagement if you cut it down to less than 80 characters.
3. Using emoticons increases comments by 33%
If you thought emoticons were only for teens, you might want to rethink that idea. No only do posts with emoticons get 33% more comments, they also get shared 33% more often. Even better: they get liked 57% more often than posts without emoticons.
4. Question posts get 100% more comments
If comments are the kind of interaction you’re after, questions might be the way to go.
5. 35% of Facebook Fans like a page so they can participate in contests
If you’re chasing down new fans, a contest seems like a fairly good way to encourage likes. Contests obviously solicit interaction by asking for people to enter. It turns out this can work, as ‘caption this photo’-style contests actually bring in 5.5 times more comments than regular posts.
6. 42% of Fans like a page to get a coupon or discount
42% of Facebook fans like a page in order to get a discount or coupon. Giveaways and sweepstakes came in just behind coupons as highly engaging post types.