7 Reasons Why Your Last Facebook Advertising Campaign Didn’t Make A Cent | DS MEDIA

7 Reasons Why Your Last Facebook Advertising Campaign Didn’t Make A Cent

  Sam Guna   Feb 16, 2016   Social Media   0 Comment

If you’re reading this post, you are probably one of the many small business owners who spent hundreds or even thousands of dollars on your last Facebook campaign only to receive mediocre returns for your time and effort.

While there are many factors that can cause a Facebook campaign to fail, I’m going to focus on 7 most common reasons I observe from working with business owners in Singapore.

Reason #1: You are focusing on getting more fans.

While there are studies that show that fans are 3 times more likely to buy from you, the studies don’t actually tell you how much time and energy you need to invest to nurture your fans into buyers.

Most large companies with huge budgets spend thousands even millions of dollars just getting their fans to buy from them. And even then, the industry’s dirty little secret is that not all their fans will actually buy.

Small business owners with limited time, energy and resources should not focus first on nurturing fans, but getting as many leads and sales for their business as possible.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

Reason #2: Most business owners don’t know their market well enough.

One of the top reasons why business owners fail in Facebook advertising or any kind of offline or online advertising is simply because they make assumptions about what the market wants.

These assumptions are usually based on their past experiences with the market.

As a result, they tend to create ads that are irrelevant to the current needs of the market, resulting in low click through rates and poor engagement.

If you want to truly succeed in your Facebook advertising, you need to know what you need to say and do for them to get them to buy.

Ask yourself…

  1. What are their key demographics? E.g. age group, gender
  2. What are their biggest fears and worries?
  3. What are their biggest fantasies and aspirations?
  4. Who are their enemies?
  5. Who are their heroes?
  6. What are their objections?
  7. What are some of the key words they use?

When you understand your market intimately, you’ll be able to turn those objections into reasons to take action and buy from you.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

Reason #3. You don’t have an offer that is unique and different from your competitors.

When I use the word “offer” in my Customer On Demand workshop, most business owners assume that I’m referring to the products or services.

An offer is more than that.

It is your market’s perception of your product and service. For example, you might be selling tuition services. To your market (Parents in this case), what you’re offering is better school results.

When it comes to Facebook Advertising, the more unique and different your product is from your competitors, the easier it is for you to become profitable.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

Reason #4. Your market is too small.

When you are targeting a very niche market in Singapore, it might be difficult to rake in a profit from your campaign, especially when you’re new to Facebook targeting.

Small markets also mean that you need to launch off new ads regularly since there is a high chance your market will see your ads multiple times.

Facebook is most effective for B2C products that appeal to the masses simply because Facebook is a social platform.

Products such as skin care, entertainment and education do extremely well on Facebook.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

Reason #5. Your ads are not getting enough clicks.

One of the factors that lead to a losing Facebook campaign is simply poor ads with poor click-through rates. When you don’t get enough clicks on your website, your cost per click will naturally go up and your overall cost per sale and lead will increase dramatically.

To get more clicks, you need to make sure that your ad has an attention grabbing image and a compelling message that gets your target curious about what you have to offer.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

Reason #6: You are showing your ads to the wrong market

One of the most fundamental problems with most campaigns is that you’re targeting all the wrong people.

You might have the world’s best offer and used one of my highly effective ad templates, but if you are showing the ad and offer to the wrong market, you’ll just be throwing money down the drain.

There are essentially 8 ways to target on Facebook. This includes:

  1. Geographic
  2. Demographic
  3. Interests
  4. Behavior
  5. Custom Audience
  6. Website Custom Audience
  7. Lookalike Audience
  8. Connections

While most business owners are great at geographic and demographic targeting, they tend to screw up their interest targeting because they don’t understand how it really works.

Interest targeting is NOT the same as targeting keywords on Google. It is not based on their immediate wants or needs, but rather on the various areas of interest.

For example, if you’re selling tuition services, you don’t want to target the term “tuition” as an interest. You are likely to attract other tutors more than parents.

Rather you might want to go for interests such as “Asian Parent” or “Parenting Magazine”. There is a high chance parents you are going after like interests like these.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

Reason #7: You can’t turn your leads into sales.

Some business owners are great at getting the lead. However, they just can’t understand why the leads they are getting from Facebook are not converting into sales.

It boils down to one thing – intent.

First off, you must understand that why people use Facebook. Most of them use Facebook when they are bored or trying to look up a friend.

They do not jump onto Facebook thinking they are going to buy your product or service.

This is why it’s a big mistake to try to sell your main offer upfront, especially if it is priced at a premium.

Instead, you should use a well-planned social sales funnel.

The whole idea of social sales funnel is to bring the prospect through a series of micro-commitments to eventually buying your main product and buying more from you.

You might start off with giving away something irresistible for free, before getting them to purchase increasingly higher priced products and services.

It’s like a slippery water slide. The moment your prospect steps into the slide (or your sales funnel in this case), they will just keeping moving down the slide.

We can manage your Facebook Page for you. It is only S$99 per week. You can see returns daily.

http://dsmedia.com.sg/product/fbmanagement/

 

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Thanks

Sam Guna
DS Media
http://dsmedia.com.sg
sam@dsmedia.com.sg
+65 93824256


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